Introduction

How do politicians capture the attention of their voters?  In “Multiple Choice Romney,” Roger Cohen writes about the flip-flopping issue in the 20^th century.  Politicians portray this behavior the most.  They will say almost anything to capture the attention and the votes of a certain audience.  Roger Cohen is an experiences writer and provided several examples of certain people who have this characteristic.  He first describes a flip- flopper as a person who will advocate for an issue and later reject the notion.  He talks about John Kerry, Nick Clegg, and Mitt Romney as examples of flip-floppers.  This article applies to all audiences of any age, everyone encounters flip-flopping.  The population should not be persuaded by the lies presidential candidates may say.  Cohen captures his audience with ethos by the several sources and his experience as a writer, pathos by grabbing the emotional appeal from flip-flopping, and logos by the numerous statistics he provides.