Ethos- Roger Cohen
- · Joined NY Times in 1990
- · Foreign correspondent for over a decade
- · In 2009 he became a columnist for the NY Times
- · Wrote “Hearts Grown Brutal: Sagas of Sarajevo” (Random House, 1998)
- Accounts of the wars of Yugoslavia’s destruction
- · He used several quotes and statistics from past leaders
Pathos
- · George H.W. Bush said, “Read my lips: no new taxes”
- · John Kerry said “I actually did vote for the $87 billion before I voted against it”
- Image as a flip- flopper
- · Everything is situational
- · Do not expect consistency
- · Quick on feet, not walk in a straight line
- · Life is recorded 24/7, no one can expect to avoid some form of inconsistency
- · Use “whatever” for nothing
- · People say Romney is rich and ruthless, he doesn’t care about the poor, and he plans to remove entitlements. No cares that he is a flip- flopper.
- · Ted Kennedy (1994 MA debate) said, “I am pro-choice.” (Before adding of Romney) “My opponent is multiple choice.”
Logos
- · George H.W. bush accepted nomination at the 1988 Republican convention
- As president- he raised taxes to reduce the deficit
- · 2004- John Kerry (Democratic) declared of an $87 billion supplemental funding bill for the US troops
- · In Romney’s primary debates- “We’re going to cut taxes on everyone across the country by 20 percent, including the top 1 percent.”
- · In Obama debate, Romney said, “But I’m not going to reduce the share of taxes paid by high income people.”
- · Polls: Romney average gain 3.6% after debate
- · Nick Clegg- Britain’s Liberal Democratic Leader/Deputy Prime Minister- said sorry for saying he would vote against any increase in the university tuition fees.
- YouTube- 2 million views
- Viewed as weak, hapless, ridiculous, not particularly untrustworthy
- · In debate against Kennedy, Romney stated “I believe abortion should be safe and legal in this country.”
- · Currently, Romney is pro- life and he wants the Supreme Court to overturn Roe v. Wade.
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