“Multiple
Choice Romney” by Roger Cohen represented ethos. In his column he provided statements and
statistics from prior leaders of our country.
Although the article did not discuss the author’s creditability, the
website provided a columnist page that provided all the accomplishments of
Roger Cohen. He joined the New York
Times in 1990. Cohen has been a foreign
correspondent for over a decade. He is
currently a foreign editor: he has worked in this position for about six
months. In 2009, Roger Cohen became a
columnist of the New York Times. He has
also written “Hearts Grown Brutal: Sagas of Sarajevo” (Random House,
1998). Cohen has more than enough
creditability that gains the respect of the reader. “Choices 2.0: Situations for College Writing”
by Joe Marshall Hardin asserted that ethos is interpreted for the modern word
“ethics.” In order for the reader to
believe and therefore form the same opinion, the reader has to believe the
author is an ethical person. Cohen is a
perfect representation of ethos.
He also
contained a significant amount of pathos.
He captured his readers’ emotional appeal. Cohen presented a strong concept: everything
is situational these days. People do not
expect the consistency of a person’s beliefs.
Currently, the people who are quick on their feet overpower the people
that walk in a straight line. To win the
opinions of an audience, the person has to appeal to their beliefs rather than
their own. This type of person is known
as a flip-flopper. A flip- flopper is a
person who acts only to please others in order to get their vote. A flip- flopper was derived from the media
and the portrayal media transcends to the world. A person has to win others by lying rather
then standing for what they truly believe in.
Roger Cohen captured the audience emotionally because the world has a
significant trust issue. How can a
person believe the presidential campaigns?
The candidates are only after one thing: your vote.
A majority
of this article contained several logos.
He persuaded his audience by using an abundant amount of
statistics. He proved Romney was a flip-
flopper by using quotes from Romney at his debate with Ted Kennedy in 1994 and
his current statements in his presidential campaigns. In his debate with Kennedy, Romney stated, “I
believe that abortion should be safe and legal in this country.” Currently Romney has become pro- life and he
wants the Supreme Court to overturn the Roe v. Wade case. Romney has changed his views, which makes
the audience question his morals and ethics.
Since the majority of the United States is pro- life, Romney wanted to
appeal to the voters who believed in pro-life.
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