In the educational book “Choices 2.0: Situations for College
Writing” (2010), Joe Marshall Hardin asserts that the media has a significant
influence on the global cultures of today’s society. Hardin supports his claim by discussing the
various types of media, television, newspaper, and advertisements. He explained
on the persuasion aspect that advertisements possess a customer to buy not
necessarily what they need the product for but how will the product make the
customer’s life easier. His purpose is
to inform his audience on the media’s persuasion in order to present a media critique,
which is about making product choices.
The media critique is not only the negative critique, but also to
discover the aspect of how the media or the product works. He has a modernistic tone, he provides
numerous examples of media as well as provides steps in writing a productive
media critique.
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